All About Fairness
Naming | Brand development | Graphic design
It’s About Fairness promotes fair treatment for people with experience of a mental illness. A recent Like Minds, Like Mine online poll on discrimination faced by people with an experience of mental illness, showed that over three quarters of respondents had faced some form of discrimination as a result of disclosing their mental illness. The logo rejects the desired balance or fairness, with the use of a scale.