Auckland Co-op Taxi
Brand development | Graphic design | Print
Auckland Co-op Taxi is Aucklands largest taxi fleet and have been in the market for xx years. Changes in the industry meant more competition and more need to stand out as a market leader. The current branding was dated and tired.
RedSpark was engaged to redesign and revitalise their brand. The existing brand had a lot of equity to tap into and was highly recognised. The brief was to retain a visual connection to the existing logo, but modernise it. Once the logo was done, we redesigned some of their collateral including business cards, print ads, airport advertising and a concept for their hybrid taxis.