The Amazing New Zealand Food Company
Brand development | Graphic design | Packaging design | Photography | Copy writing | Print | Web
The Amazing New Zealand Food Company is a startup in the food manufacturing industry. They approached RedSpark to engage our branding and marketing expertise to help them launch a new range of premium foods. Indulgenz Artisan handcrafted ice creams, sorbets and frozen desserts with innovative local flavours and natural, organic ingredients. The ice creams are made with premium Jersey Girl Organics cow's milk containing A2 protein. This luxurious and indulgent product called for a premium brand.
We chose award winning Alex Wallace capture some great shots for the campaign and he produced some stunning imagery which has been used throughout the marketing materials and on social media.
After designing the ice cream cone/heart Indulgenz logo, we moved onto other marketing materials including the eye-catching die cut business cards, sales materials and a clean website. In addition we designed all the packaging which uses clean design and a tasteful splash of gold foil to really position the product at the premium end of this category.
Point of sale materials and branded freezers were also designed to help grow brand awareness.