Down Under Group
Bottled Pure Spring Water Branding & Packaging
Graphic design | Packaging design
Down Under Water comes from 80-100yr old rainfall in the mountains of New Zealand, which flowed deep into aquifers formed by ancient volcanic eruptions. This naturally filtered water is of exceptional quality and is enriched by rich porous rock formations, with the perfect mineral balance.
Down Under Group was looking to bottle spring water at the source, Te Waihou Blue Spring for export.
A water this special deserved special attention to branding and packaging. This is where RedSpark was called in. We initially designed the logo for Down Under, then the packaging for the Pure New Zealand Spring Water product. The labels were on clear substrate to enhance the clarity of the water with some of the printed areas partially translucent. We then also designed the outer shipper cartons.