The Amazing New Zealand Food Company is a new entrant in the food manufacturing industry. They approached RedSpark for our branding and marketing expertise to help them launch a new range of premium foods; IndulgeNZ artisan handcrafted ice creams, sorbets and frozen desserts with innovative local flavours and natural, organic ingredients. The ice creams are made with premium Jersey Girl Organics cow's milk containing A2 protein. This luxurious and indulgent product called for a premium brand.

We chose award winning Alex Wallace to capture some great shots for the campaign. He produced stunning imagery, which has been used throughout the marketing materials and on social media.

After designing the ice cream cone/heart IndulgeNZ logo, we moved onto other marketing materials including the eye-catching die cut business cards, sales materials and website. In addition, we designed the packaging which uses clean design and a tasteful splash of gold foil to position the product at the premium end of this category.

Point of sale materials and branded freezers were also designed to increase brand awareness.