Articles / Resources

Here are 3 things you should be doing to convert future prospects into customers

67% of people aren’t ready to buy just yet, but might in the future… what are you doing to make sure they remember you? Research has […]

Why strategic alliances are you marketing goldmine

Would you like a regular flow of new business, without having to do too much selling or prospecting? It’s possible if you approach alliance opportunities strategically. […]

How to make a strategic alliance last the distance

Making a strategic alliance work is a bit like maintaining a long term relationship… it needs ongoing communication for the union to continue to thrive. Here’s […]

What can a three-year old show you about marketing?

In order to make those sales, you need to capture people’s attention. And that’s exactly what photographs do: they capture people’s attention. Are you making the […]

What’s a “normal” open rate for email newsletters?

Sending email newsletters can be a weird experience. Sure, you have a feeling that you’re doing the right thing by keeping in touch with your clients… […]

8 simple steps to get your facebook page working harder

Many companies have started a Facebook Page… yet many business owners aren’t sure what they should be doing on their page. Here are eight simple steps […]

What do the colours of your logo say about your business?

Colour plays a very important role in memory recall, and conveys a message very quickly to the brain. Yet different colours have different meanings – so […]

Could your business card be damaging your reputation?

Business cards may be small, but they’re THE most important piece of marketing collateral in your business. Are your business cards making or breaking your sales?