The Amazing New Zealand Food Company is a new entrant in the food manufacturing industry. They approached RedSpark for our branding and marketing expertise to help them launch a new range of premium foods; IndulgeNZ artisan handcrafted ice creams, sorbets and frozen desserts with innovative local flavours and natural, organic ingredients. The ice creams are made with premium Jersey Girl Organics cow's milk containing A2 protein. This luxurious and indulgent product called for a premium brand.

In keeping with the product's premium positioning we created stunning cleanly designed packaging with subtle use of foils to give the range a real lift.