Purewa approached us seeking a refined yet welcoming brand that would reflect the care, compassion and dignity their team offers to families in times of loss.

We began with a thoughtfully crafted logo in green and gold, paired with a traditional typeface, setting the tone for an elegant and timeless visual identity.

From there, we redesigned their stationery, print advertising, website and signage, creating a cohesive and comforting presence that honours Purewa’s legacy of gently guiding families through difficult times.