INDULGENZ is a premium artisan ice cream brand made in Waihi, New Zealand, with a focus on creating an indulgent, luxury product worthy of its place at the high end of the market. RedSpark Creative was brought on to develop the complete brand experience, from identity through to packaging and point-of-sale.

At the heart of the identity is a distinctive logo featuring a stylised love heart formed from a double ice cream cone. A simple, memorable symbol that captures both the indulgence of the product and the love and craftsmanship behind it. A secondary graphic was developed for the Manuka honey product, creating a strong visual connection across the product portfolio.

We extended the brand across supermarket packaging for the ice cream and frozen desserts, sales brochures and food service flyers, a bespoke die-cut business card shaped like the logo and folded to create a unique tactile piece, branded freezers and umbrellas, and a new website. We also art directed a photo shoot at the farm supplying the organic A2 milk for the ice cream, capturing the provenance and quality behind the product.

The result is a sophisticated and cohesive brand that elevates INDULGENZ beyond everyday ice cream, positioning it as a luxurious artisan experience from supermarket shelf to scoop.