Eight reasons you may need to rebrand

A great brand sets you apart from your competition and makes a memorable impression. This brand recognition increases the value of your company, provides clarity, sets expectations and helps attract new customers. Gotta love that!

There are many reasons why a business might decide it’s time for a rebrand. It’s a natural part of the life of a business and you might like to think of it as updating your wardrobe. It’s all about projecting the right image for your business, which is one of your most important assets.

Here are eight reasons why it’s time for a rebrand:

1. You’ve made recent changes to your business including your service offering, name, positioning, merger, target audience.
2. Your brand is tired and dated and you don’t feel proud of it anymore
3. Your brand doesn’t fit your current service offering
4. Business has evolved but your brand doesn’t reflect the new values and personality
5. You’re finding it harder to stand out and attract your ideal clients
6. Your offering isn’t clear to your target audience or even easy for you to articulate
7. You want your brand to match your outstanding product or service
8. Your brand was thrown together, without much strategic thinking, way back you started your business

If you’d to discuss your brand and get an expert opinion, Call Angela today 021 302 975 or email angela@redspark.co.nz