Accelerate approached RedSpark Creative for a re-brand that would better reflect the energy, ambition and evolving culture of its young, dynamic advisory team. The challenge was to retain the established equity of the Accelerate name while creating a more contemporary brand that would resonate with a digitally savvy audience.

The refreshed brand was developed around the qualities that are central to Accelerate — integrity, care, excellence, teamwork and innovation. We created a confident, modern visual language that feels professional without becoming corporate or overly formal, helping position Accelerate as an approachable and forward-thinking advisory business.

The project included the design of a new logo and supporting brand identity, business cards, email signatures and a branded EDM template. We also designed and built a new website, extending the refreshed brand system into a cohesive digital experience and creating a clear platform for communicating Accelerate’s services, people and approach.

The result is a contemporary and energetic brand that reflects the personality of the team while reinforcing the trust, professionalism and values that underpin the business — giving Accelerate a stronger and more distinctive presence across every customer touchpoint.

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