Affix Golf Tools came to RedSpark Creative with an innovative new product and the opportunity to build a distinctive brand from the ground up. We developed the complete visual identity, creating a brand that feels confident, energetic and unmistakably connected to the culture and etiquette of golf.

The logo and colour palette establish a clean, contemporary identity that works equally well across digital and physical applications. We extended the brand across business cards and product packaging, ensuring every touchpoint had the same polished and recognisable look and feel.

A key part of the brand strategy was communicating the simple idea behind Affix: a pitch mark repair tool that attaches directly to the putter, so golfers always have it when they need it. The identity needed to make this clever product feel both practical and aspirational, while reinforcing the brand's core message of respecting the game and looking after the green.

We also designed and built the Affix e-commerce website, creating a cohesive brand experience that takes the customer from discovering the product through to purchase.

The result is a complete, versatile brand identity that gives Affix a strong foundation for building recognition within the golfing market.