As part of the BraceMate brand development, RedSpark Creative designed a complete packaging system that could work across retail, trade and direct-to-customer applications while maintaining the strength and practicality of the new brand.

The packaging was designed to communicate the product’s purpose quickly and clearly, with a bold, distinctive presence that could stand out in a hardware or building-supply environment. We developed a range of formats to suit different applications, including a single hanger pack, 10-pack box and shipper cartons, creating a consistent system that could scale as the product moved from launch into wider distribution.

We also designed a special-edition plywood tool box containing a 10-pack of BraceMate brackets, providing a more premium and durable presentation that reflects the product’s connection to the building and construction industry.

Across the range, strong typography, clear product messaging and considered structural design combine to make the packaging practical, recognisable and unmistakably BraceMate.

The result is packaging that works as hard as the product itself, helping communicate the innovation behind BraceMate while giving a Kiwi-made product the professional presence needed to compete in the market.