When four leading infrastructure specialists, Project Max, Assetlife, Pipeline & Civil, and Intergroup joined forces to create a more integrated way of working, they needed a brand that could represent the power of true collaboration. The result was Integrated Pipeline Solutions Alliance a one-stop alliance offering everything from asset planning and risk management to inspections, scoping, design, and delivery.

RedSpark was brought in to create a brand that would reflect this unique partnership. Our challenge? To unite four distinct companies under one bold, cohesive visual system — and communicate innovation, unity, and forward momentum.

We designed a dynamic logo inspired by the very thing that connects the alliance - pipelines. Each character features four fluid stripes, symbolising the four partner companies and the interconnectedness of their services. The structured typography hints at the complexity of underground infrastructure, while the bold gradient injects energy and signals progress.

Once the logo was approved, we extended the brand across key touchpoints: a clean, modern website, an informative brochure, targeted print advertising, and a full set of brand guidelines to ensure consistency across the board.

The IPS brand is now a strong, future-focused identity, built to stand out in a traditionally siloed industry and signal a smarter way forward.