King's School is one of New Zealand's most respected schools, renowned for its commitment to excellence. Each year, the school hosts exclusive Open Days, offering prospective families a glimpse into the exceptional opportunities available to students.

RedSpark has been working with King's School for over a decade, developing campaign concepts, organising and directing photoshoots, and designing print, online, and outdoor advertising to promote their Open Days. The campaigns are so successful that the Open Days fill up in record time, often prompting the addition of an extra day.

The campaigns feature powerful visuals of student life with clear messaging, emphasising the school’s dedication to preparing students for a successful future, whatever their aspirations may be.