King’s School is one of New Zealand’s most well-established private schools, committed to providing boys with a strong educational foundation that prepares them to grow as confident, capable individuals in all aspects of life. Each year, the school hosts Open Days to offer families the opportunity to explore the learning environment, meet the staff, and gain insight into how each boy is supported to thrive. RedSpark developed a professional and approachable campaign across print, digital and outdoor channels to promote these events and connect with the wider community.