Merivale Retirement Village engaged RedSpark Creative to develop a sophisticated and cohesive brand experience that would position the village within the premium retirement market. Working with the existing logo, which we inherited rather than redesigned, we developed a refined visual language and applied it consistently across the village's marketing and communications.

The project encompassed the design of a new website, a range of brochures and sales collateral, a presentation folder, digital (Google) advertising, print advertising and outdoor advertising. Each element was carefully considered to communicate the quality of the village, its facilities and lifestyle, while appealing to an audience seeking an elevated standard of retirement living.

A key focus was creating a sense of luxury without becoming overly formal or corporate. Premium imagery, considered typography, elegant layouts and a consistent application of the existing identity helped establish a distinctive visual presence across both digital and printed materials.

The new website became an important part of the marketing ecosystem, particularly as the village underwent significant expansion and needed to promote its new apartments and executive townhouses to prospective residents.

The result was a polished, premium brand experience that gave Merivale Retirement Village a consistent and compelling presence across every customer touchpoint.

This retirement village was sold in 2022 to Metlifecare so unfortunately the website was retired.