As part of the MetCast rebrand, RedSpark Creative designed and developed a new website to give the business a modern, professional digital presence that better reflects its expertise within New Zealand’s molten metal and foundry industries.

With a diverse range of products, technical services and specialist expertise, the challenge was to organise a substantial amount of information into a clear and accessible website. We created a structured user experience that makes it easy for visitors to explore MetCast’s foundry hardware and software, consumables and metallurgical consulting services, while also providing clear pathways to learn more and make contact.

Strong visual design, considered navigation and a clean, technical aesthetic reinforce the new brand identity while allowing the products and services to take centre stage. The website also provides space to communicate MetCast’s history, expertise, supplier network and team, helping build credibility with both existing and prospective customers.

The result is a professional, informative website that positions MetCast as a knowledgeable and trusted supplier to New Zealand’s molten metal industries, while providing a significantly improved experience for customers navigating its extensive range of products and services.

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