When builder and business owner Paul Webster-Young invented a reusable framing bracket to solve a persistent problem on site, he needed a brand as smart and hard-working as his product. Enter BraceMate,  a fully adjustable, bracketing system designed to make framing faster, more accurate, and more sustainable.

We were brought in to shape BraceMate’s brand from the ground up. Our work included:

• A logo design that communicates strength, innovation, and Kiwi-made reliability
• Product packaging that stands out on shelves and conveys purpose at a glance. This included a single hanger pack, a 10 pack box, shipper cartons and a special edition plywood tool box/10 pack
• A brochure and business cards for face-to-face sales and trade interactions
• A suite of icons to visually communicate features and benefits
• Trade show displays designed to grab attention and be used for product launch events and beyond
• And a punchy, animated social media video to help launch the product digitally

From concept to market, this project was a hands-on collaboration with a builder-turned-inventor who wanted to change the way we build — and we were proud to bring his vision to life through design that works as hard as he does.