Purewa approached us seeking a refined yet welcoming brand that would reflect the care, compassion and dignity their team offers to families in times of loss.

As part of the rebrand, we designed and developed a new website that brings the refreshed identity to life while making it easier for families to find the information and support they need.

The website was designed with a calm, intuitive and welcoming user experience, recognising that visitors may be navigating the site during an incredibly difficult and emotional time. Clear navigation and carefully structured content make it simple to explore Purewa’s services, facilities and places of rest, while practical tools such as the Find a Loved One, Plan Ahead and funeral director resources are easy to access.

The design also gives Purewa’s beautiful grounds, heritage and sense of place a prominent role, using imagery and generous layouts to create a feeling of tranquillity and respect. The result is a considered digital experience that balances functionality with warmth, reflecting the care, compassion and dignity at the heart of the Purewa brand.

Designed and built by RedSpark Creative, the website provides a cohesive online presence that supports families, celebrates Purewa’s heritage and reinforces the new brand across every digital touchpoint.

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