When two well-established accountancy firms, Monteck & Associates and Carter & Carter, merged, they needed a new brand to reflect their combined strengths and fresh direction. RedSpark was engaged to create a distinctive new logo and full brand identity for the newly formed Monteck Carter.

The logo features a bold circular mark containing mc² – a nod to the two Carters in the name and a clever play on the iconic energy formula E = mc². This concept is echoed in the brand’s tagline: "Energise Your Business" – a promise of momentum, clarity, and growth.

With the vibrant, modern logo as the foundation, we developed a cohesive suite of brand assets. These included business cards, a new website, pull-up banners, brand guidelines, report and proposal templates, print advertising, a culture card, brochure, book cover, email newsletter template and presentation template – all designed to bring energy, consistency, and professionalism to every client touchpoint.