Southern Cross Financial is a well established, and well respected finance company, whose branding was somewhat tired and stale. When the time was right, they approached RedSpark for a rebrand and we rose to the challenge. They wanted to maintain some elements of their visual identity which has strong ties to their heritage. The new logo features the Southern Cross star formation, which has been stylized to represent the map of New Zealand to reinforce the strong local heritage of the brand. We also designed new stationery, marketing collateral, website, tradeshow materials and print advertising.