Yet different colours have different meanings – so choosing an appropriate dominant colour for your brand is crucial.
Let’s take a look at the meaning of different colours, to ensure that what you choose is relevant to your business and the image you’d like to portray:
Blue: trustworthy, dependable and professional. Brilliant blues can convey a more dynamic personality; while navy blues have an old-school respectability around them. Blue is probably the most popular colour choice for many types of businesses.
Green: this is a colour we equate with the natural world, and therefore conveys peace, freshness and eco-awareness. Light greens are calming and tranquil, while darker greens are associated with wealth and prestige.
Red: a stimulating colour that increases the heart rate. Therefore red is associated with being energetic, confident, aggressive, provocative, creative and attention-grabbing. Bear in mind that red can also represent danger or indebtedness.
Yellow: universally associated with the colour of the sun, yellow communicates optimism, happiness, light, warmth and creativity. Golden yellows convey a positive future. Bright yellows attract the eye as they are seen before any other colour.
Black: classic, authoritative, powerful, mysterious, dramatic, bold, classic and sophisticated. However, too much black can be overwhelming and represent emptiness. Wearing black can make one feel inconspicuous.
White: with its pure, minimal, simple, and clean look, white is often used for health-related products and children’s products.
Grey: symbolises intellect, knowledge and wisdom. Grey is classic, sleek, dignified, conservative and carries authority.
Pink: the meaning of pink depends on the intensity. Pale pinks are romantic and sentimental, whereas hot pinks convey excitement, high energy, passion, fun and youthfulness.
Purple: this colour has a sense of spiritual, mystical and royal qualities and is often favoured by creative types or eccentrics. Purple evokes mystery and sophistication; whereas lavender tones convey nostalgia and sentimentality.
Orange: this evokes a “love it or hate it” response like no other colour. It’s fun, energetic, warm and flamboyant. Tones such as terracotta, peach and rust have a broader appeal than pure orange.
Brown: stability, reliability and simplicity. It’s a wholesome colour that’s natural and organic and provides a connection with the earth. Beware that brown can also be construed as being dirty.